CONCEPT · FICTITIOUS
The feed rescue
A 4,000-SKU catalog with 30% disapproved titles. Rewrite rules, margin labels, and a suppression list — revenue before new spend.
E-COMMERCE PERFORMANCE
Scale revenue. Or stop spending.
Klimaxiva runs Google Ads and Microsoft Advertising for online stores doing real volume — Shopping feeds scrubbed daily, budgets tied to margin, pacing that respects seasons. If it doesn't move revenue, it gets killed.
// FEED-FIRST · MARGIN-AWARE · NO RETAINER TRAPS
K.01 / WHO IT FITSStores with volume and impatience.
If you spend five figures a month and your agency sends screenshots, read on.
FIT.DTC
DTC brands
Apparel, beauty, home, supplements — catalogs where feed quality decides everything and nobody's watching it.
FIT.RETAIL
Multi-brand retail
Thousands of SKUs, thin margins, brutal competition. Budgets follow margin per SKU cluster — not vibes.
FIT.STUCK
Plateaued accounts
Stuck at the same revenue for quarters while spend creeps up. Usually a structure problem. We rebuild.
K.02 / SERVICESThree levers. Nothing else.
SVC.01
Shopping & feed ops
Feed titles, attributes, disapprovals, custom labels by margin — scrubbed daily. Shopping is won in the feed, not the bid.
- Daily feed hygiene
- Margin-labeled structure
SVC.02
Search & PMax builds
Brand defense, competitor conquest, and Performance Max with guardrails — asset groups segmented by intent and margin.
- Rebuilds that hold
- Kill lists, weekly
SVC.03
Pacing & reporting
Seasonal budgets, margin-based caps, and a weekly readout: revenue, spend, what lived, what died, what's next.
- Revenue-first reports
- No vanity metrics
K.03 / PROCESSAudit. Rebuild. Scale.
WEEK 1
Audit
Feed, structure, tracking, margins — a written teardown with the exact leaks priced. Keep it either way.
WEEKS 2–3
Rebuild
New structure live: feeds, campaigns, caps, tracking verification. No optimization on broken measurement.
ONGOING
Scale
Weekly kill lists, margin-paced budgets, seasonal pushes. Revenue up or spend down — pick one per quarter.
K.04 / CONCEPTSHow we'd attack it.
Illustrative concepts — fictitious numbers, never client data. All concepts.
CONCEPT · FICTITIOUS
The margin guard
Caps per SKU cluster tied to live margins, so bestsellers scale and dogs starve automatically.
CONCEPT · FICTITIOUS
The seasonal push
Budgets banked in slow weeks and deployed into peak demand — pre-built, not improvised.
K.05 / WHY USWe get fired for flat lines.
Revenue or nothing
Our reports lead with revenue and contribution. Clicks and impressions are footnotes.
Kill lists, weekly
Every week something dies: keywords, products, asset groups. Sentimentality is not a strategy.
Feed-first, always
Shopping accounts live or die in the feed. Ours get scrubbed daily, not quarterly.
No retainer traps
Quarterly terms. Stay because revenue grows, not because a contract says so.
K.06 / QUESTIONSAsked before every rebuild.
Feed access, ad account access, margin data per category, and one person who can approve kills fast.
You. Always. We operate inside what you own and you can cut access in one click.
No. Anyone guaranteeing ROAS is selling something. We guarantee the system: feed hygiene, margin pacing, weekly kills — and honest numbers.
Scoped to catalog size and spend, agreed in writing. Ad spend goes to Google and Microsoft directly — never through us.
Feed and structure fixes move numbers in weeks. Real scaling compounds quarterly. Anyone promising faster is guessing.
Stop spending. Start scaling.
A priced teardown of your account — keep it even if we never work together.